The Event Boundary / Pabst and The Kurth

Seriously - this JUST happened to me!
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Ever have something in your mind to do and you walk into a different room and immediately forget what you are there for? You are not alone and it happens to EVERYBODY.  It's not that you are losing your short term memory.  In fact it's the opposite.  Your brain is too efficient.

There was a study done about this and there was a HUGE difference between a control group who had to exchange objects but stay in the same room and a group that had to go into a different room to exchange objects, same distance away.

It's called The Event Boundary. Passing through a door is an event boundary. Your brain separates episodes of activity and files them away, it's a trick it uses to keep things organized.

If you are in a room all activity is stored and when you walk through into a new room, your brain is SO efficient it starts a new "activity". It sticks the old thoughts into the old file and moves on! So when you "forget" and walk back into the old room you remember right?  Your brain has opened that "activity" and you remember!! 

Recalling the decision or activity that was made in a different room is difficult because it has been compartmentalized.

How awesome is that!! 
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And then there is McRib - WHAT the hell is that made out of!! Want to know? REALLY?? Do you?? Hot Dogs are no longer made of bad things like the old days but McRib??  McRib is the new hot dog.

Can you say "restructured meat product"? Pig bits like tripe, heart, and scalded stomach and let's not forget azodicarbonamide, a flour-bleaching agent most commonly used in the manufacturing of foamed plastics like gym mats and the soles of shoes - I guess it sort of holds it all together.

It's unnutritious mush no bones about it (pun intended).
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And finally the Australian government has banned all adult pornography that features woman with small breasts! Seriously!
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I was walking to a burger dive in Madison for lunch yesterday and for some odd reason the Inn on the Park was looking mighty fine.  No I did not have my beer goggles on.  So on a spur of the moment, without looking to see if any beer trucks were around I took a shot.

At least the beer truck was Pabst Blue Ribbon which is now based in Los Angeles. and formally known as Best Select and then Pabst Select.

OH - Pabst NEVER won any blue ribbons (sorry balderdash). The one it CLAIMS to have won was in 1893 at the World's Colombian Exposition in Chicago. But many beer vendors say that the Expo never gave out a Blue Ribbon.

Sales of Pabst peaked in 1977, when they reached 18 million barrels.

BTW - the Kurth Breweries high point was 36,200 barrels a year in 1914 making it Americas largest Brewery.  at the same time the Kurth also had Americas largest malting operation with a capacity of nearly three million bushels of barley.  

I REALLY need to get a shot of The Kurth!!  Perhaps tonight!

Cheers
Rod